REN Frequently Asked questions
Which speed to lead campaing should I use for my buyer leads?
All NEW buyer leads coming into the system should use the Real Estate Nexus: New Buyer Prospecting Campaign.
What follow up campaign should my seller leads be on?
All Seller leads should be put on the Real Estate Nexus: Home Seller Video Campaign
What follow up campaign should my buyer leads be on?
All Buyer leads should be put on the Real Estate Nexus: Home Buyer Video Campaign.
What is Follow up and Nurture Marketing?
Follow Up and Nurture Campaigns provide educational materials to your leads such as home buyer or home seller tips. They are designed to keep you top of mind and also generate client engagement with your content.
What is Speed to Lead Marketing?
Speed to lead is a style of autoamted campaign that makes the intiial touch on your leads as soon as the leads are created. If setup properly it can also continue to prospect your leads for up to 365 days. Reference the Cash Offer Prospecting ...
What is Niche Marketing?
This is a marketing strategy where someone strategically targets a specific group of people within a larger database with content that is tailored toward what the client may need. Think of Providing Different Content for your Buyers than you do your ...
What is Mass Marketing?
This is a marketing strategy in which someone decides to ingore market segments and appeal to the whole market with one offer or one strategy. Think of your Market update Video being a form of mass marketing as you can send it to everyone including ...
What are the primary channels of marketing I should be using?
The primary marketing channels are 1. Video Email 2.Video Text 3. Bulk SMS 4. Youtube 5. Social Media and 6. Physical Materials
What does Omni Channel Marketing mean?
Omni Channel Marketing Means using multiple different channels of marketing to create a strong sales and markeitng plan!
What is Facebook Retargeting?
Facebook retargeting is taking a specific custom audience and placing social media advertisements in front of them on their timeline.
What is Google PPC?
Google Pay Per Click often referred to as Google PPC is a type of advertisement you can run through google that pushes a prospect to a specific URL , typically an opt in page that can capture leads!
What is the REN Lead Generation Funnel Strategy?
The Lead Generation Funnel Strategy is a 12 step process that can help you generate new leads through an opt in page, advertisements and even setup booked appointments on a landing page. Ask REN Support how you can get this setup!
What are premium leads?
Premium leads are the most expensive and can be a waste of money if you don't follow up but they convert at the highest rate. These are leads that come from certain companies like Zbuyer, Zillow or Realtor.com
What is a forced registration lead?
A forced Registration Lead has a pop-up style form that requests contact information instead of pointing a lead to a different URL. These are typically more expensive but have a higher conversion rate.
What is an organic lead?
An organic lead is defined as an individual who found you or your site white searching for a product, service or question in a search engine like google.
What are Social Media Leads?
Social Media leads are generated through paid advertisements. They typically have the lowest conversion rates but are very cost effective.
What is Geo Farmed Data?
GEO Farmed data is comprised of homeowner records that can supply Names, Emails, Phone Numbers and Physical Property addresses. These should not be confused with internet leads as they have not put in an inquiry requesting information.
How many different types of leads are there?
There are 5 Core Categories for Lead Sources: 1. GEO Farmed Data 2. Social Media 3. Organic 4. Forced Registration and 5. Premium
Where do I track my metrics
You can utilize the sales and marketing tracker google sheet inside of your sales and marketing toolkit to track all of your metrics!
Do different lead sources convert higher than others
Every lead source has different conversion rates as an industry standard. Your Premier Lead Sources like Zbuyer, Zillow and Realtor.com are going to be a higher quality lead than say Google PPC or Forced Registration Leads on Social Media
How can I calculate how many leads I need to hit my transaction goals?
By using our Lead Generation Formula you can track how many leads you need coming in. The formula is Total Transactions x 5% Conversion Rate = New Leads required. For example if you want to hit 100 transactions and your multiply that by the industry ...
How do I Set up a 30 Day, 60 Day and 90 Day Pipeline
The 30, 60 and 90 Day Pipeline is a tagging or follow up tasking system that can show you which leads are looking to close in the next 30, 60 or 90 days.
How should you use Stages to stay up to date on your leads
Utilizing Stages allows you to visualize where your leads are at within your sales funnel. All Leads start off as NEW meaning we have not contacted or communicated with the lead. From there they move into Prospecting once we initiate communication ...
What are the main data points you can use to organize your database
The main data points your leads should be organized by are: 1. Lead Type 2. Lead Source 3. Lead Stage 4. Time-Frame 5. Engagement 6. Last Contact
What is the A, B and C List Formula
The A, B and C List formula is an organization method that showcases your Hottest Leads as A List, Warm leads as B List and Cold leads as C List. You can use lead sources to set your initial list type but as you conversate with your leads they should ...
What is Database Consolidation?
Database Consolidation is taking all of your different data pieces and setting them up in one centralized location. For peek productivity you want all of your lead sources and contacts in one workable area!
What is the Sales Goal Calculator and How can I access it?
The Sales Goal Calculator is a google sheet that can be used to map out exactly how many transactions you need to close in the next 12 months to hit your financial and income goals. By looking at your avg commission per closing you can see how many ...
What are the 6 Key Questions you should be asking yourself when setting your business goals?
The 6 key impact areas you should grade yourself on when setting your business goals are as follows: 1. How clearly Defined are your transaction and income goals? What people, processes and tools do you have in place to ensrue this happens? 2. How ...
What are the 7 Core Pillars of the Sales Acceleration Blueprint
The 7 core Pillars of the Sales Acceleration Blueprint are Database Management, Lead Generation, Lead Follow Up, Social Media & Video, Lead Conversion, Client Experience and Agent Attraction.
What is the Sales acceleration Blueprint
The Sales Acceleration Blueprint is comprised of 7 core pillars to becoming a successful and top performing business person. Each pillar focuses on one area of your business.