REN Frequently Asked questions
Setting up a Facebook Ad Account
To set up an ad account on Facebook: You must either create or have an existing Facebook page that you would like to use to serve ads. This page needs to be connected to a valid ads account with a credit card on file inside your Ads Manager, so that ...
What is the Sales and Marketing Toolkit?
The sales and marketing toolkit is a course inside of your REN University that is updated each and every month with new social media content, blog content and other resources.
What is General Support?
REN Support is our the naming convention for our internal support staff. You can communicate with them through our main site, rensupport.com or in open office hours!
What are Open Office Hours
Open office hours are a general support center where you can access live support representatives and get answers to any questions you may have regarding your account, systems or tools!
What are implementation workshops?
Implementation workshops are 1 Hour Group Sessions where we walk you through the different areas of the sales acceleration blueprint and the strategies you can use to implement it into your sales and marketing plan.
What is the database detox?
The database detox process allows REN to scrub and update your leads before we consolidate them into one centralized location known as the REN Marketing Hub.
What are Zbuyer Leads?
Zbuyer is an affiliated partner of REN who generate high quality buyer and seller leads through advanced advertising strategies.
What is the REN Dashboard?
This is a single sign on tool that clients can use to access all of their REN Tools, Important Business Applications and the REN Training Calendar.
What is the REN University?
This is an online education platform with resources and video trainings.
What is the REN Onboarding Process and How Long does it take for may account to be built out?
The REN Onboarding Process is comprised of 3 parts. First you will go through your intake call where we collect the important information necessary to to an accurate account buildout. After your Intake call our buildout process can take up to 2 weeks ...
What services does REN offer that can help me recruit agents?
REN Offers a multitude of different services like database management, marketing content, automations, lead generation, support systems as well as coaching and consulting. These can all be used in your Recruiting Presentations as Unique Values that ...
What questions should I ask when doing a video testimonial?
We want to focus on 4 primary categories. 1. What fears did they have about buying or selling a home? You want your client to talk about their pain points that may resonate with future clients and how you solved their problem. 2. What procss did they ...
What is a culture statement?
We need a statement that can showcase the culture you provide to your team and how that impacts produciton.
What is a vision statement?
Our vision statement should reflect our ultimate goal, how do we want to be recognized by our community? What do we want to be known for?
What is a mission statement?
A Mission statement shows consumers as well as other professionals what we strive to do and how we plan to do it!
Does REN Offer a Listing Presentation Template?
Yes, you can download your free listing presentaiton from your listing domination toolkit or go to slide 221 in the Sales Acceleration Blueprint Master Class.
What is a Discovery Meeting?
As you are prospecting your leads you should be booking appointments. These appointments should be referred to as discovery meetings. A discovery meeting uses a consultative approach to review property value, cash offer amounts and the best options ...
What is the contact to conversion rate?
It takes on average 8-12 contacts to convert a lead. Contacts are defined as attempts through phone, email and text to reach the client.
Where can I find my scripts?
Your scripts for all different lead types are found in the agent prospecting playbook. You can find this playbook inside of your sales and marketing toolkit or on slide 198 in the Sales Acceleration Blueprint Master Class.
What is the 3 step process for overcoming any objection?
The three step process is combining empathy, a value statement and a tie down to overcome any objection. Empathy allows us to acknowledge the listeners statements so that they feel understood, and our value statement should show what we do in ...
What are the different types of objections?
The 3 different objection types are Knee Jerk Responses, Soft Objections and Hard/Real Objections.
How can I create desire or doubt when prospecting?
People tend to make decisions based on what they stand to lose rather than what they stand to gain. If we can create a fear of misisng out on an opportunity by displaying the positive and negative effects the current and future market conditions may ...
How can I build value when prospecting?
There are two forms of building value when prospecting. Building Value in your Conversation and Building Value in Your Services. We need to provide a clear and direct reason for calling so the consumer understands and once we have built value in our ...
What is Building Rapport?
Building rapport is connecting with your client on a personal level. Using strategies like active listening, complimentary language and mirror and matching you can make your consumer feel more comfortable and ultimately builds trust.
What are the 7 steps to mastering prospecting?
The 7 Steps to Prospecting Mastery are: 1. Building Rapport & Qualifying 2. Building Value 3. Creating Desire 4. Trial Close 5. Overcoming Objections 6. Time Management 7. Follow up
What is Prospecting?
Prospecting is a process in which yo are finding new contacts and turning them into opportunities through text, email and phone communications.
What is the Content Multiplier Formula?
The Content Multiplier Formula is a 10 step proeess that can take one raw video recording and turn it into multiple marketing pieces such as quote cards, blog content, audio content, short form videos for stories and reels and teaser promotions.
How many new videos should I create per month?
You should be creating at a minimum 4 new videos per month. One Educational video for a buyer and one for a seller, a Market Update and a Promotional Video.
What are the main types of videos I should be recording?
The main types of videos you should be recording are Introductory Videos, Promotional Videos (Listings, Open Houses, Closings), Educational Videos (Seller Tips, Buyer Tips) and Testimonial Videos (Client Reviews)
How can I use video to elevate my business?
Video is the most powerful marketing tool on the planet. Studies show that 95% of a videos message is retained vs 10% when reading text. This is because words just aren't as engaging as video. Video has hte power to evoke strong emotions through ...
What is a powerbrand?
A power brand is well known and more likely to be chosen by consumers based on recognition which builds trust and rapport. Think Nike or Coca Cola. We need to consider all elements of our brand like image, logos and unique value propositions to ...
How can REN help me automate my social media?
Using the Sales and Marketing Toolkit content and the REN 360 software you can actually schedule out your entire social media plan in under 1 hour! Go to RENsupport.com for a full walkthrough!
What are the top social media channels I should be active on?
The TOP social channels are 1. Facebook 2. Instagram 3. Twitter 4. LinkedIn 5. Tiktok and 6. Youtube. If you are not currnetly active on ANYOf these channels, you should go create one!
Should I use personal posts on my business page?
It is reccomended that you follow the 80-20 rule when posting on social media. If you are on your business page you should post about business 80% of the time and Personal Posts 20% of the time. It is the exact opposite on your personal pages. These ...
How often should I post on social media?
It is reccomeded that you post at least 2 times per day on all of your social media channels.
What is my social media audience and why is it important?
We need to start thinking of our social media audience and followers as an extension of our database. We live in a digital world that is DOMINATED by Social Media so it is important for us to have a strong digital footprint.
What campaign should I use to revive older leads through text message?
The Real Estate Nexus: General Touching Base Campaign is used to revive older buyer or seller leads where we have lost contact or do not know where they fall in the sales funnel.
What type of campaign should my SOI and Past Clients be on?
Your SOI and Past Clients should be on the Real Estate Nexus: General Sphere of Influence Nurture Campaign
Which speed to lead campaing should I use for my seller leads?
All NEW seller leads coming into the system should use the Real Estate Nexus: Cash Offer Prospecting Campaign.
Which speed to lead campaing should I use for my buyer leads?
All NEW buyer leads coming into the system should use the Real Estate Nexus: New Buyer Prospecting Campaign.
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